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Sonny Merryman is one of the nation’s leading bus dealers, recognized for offering high-quality new and used buses. For over five decades, they have been at the forefront of the bus industry, providing a range of buses that serve schools, transit systems, and other transportation needs.
Sonny Merryman had established a solid reputation offline, but their website wasn’t doing them justice. Their old site had become outdated, with a cluttered user experience that made it difficult for customers to explore their bus inventory or connect with the support team. The lack of mobile responsiveness and an intuitive design was limiting their reach and engagement, especially in a digital-first world.
That’s where we came in. Our goal was to redesign Sonny Merryman's website to create a more user-friendly, visually appealing, and functional platform that represented the company’s legacy while modernizing their online presence.
We started by focusing on the user experience, streamlining navigation, and improving the layout to make it easier for visitors to explore the bus inventory. A mobile-first design was essential, ensuring customers could easily browse and contact the sales or support teams from any device.
We also integrated key features, including an inventory system for the buses, which integrates with their internal inventory software. With a clean, modern design and intuitive functionality, we made sure the new website highlighted Sonny Merryman's commitment to quality and service.
The redesigned website delivered more than just a facelift. It transformed the customer experience, making it easier for users to find the right bus or truck, get support, and connect with the company. The modern, responsive design helped increase traffic and engagement, while the streamlined navigation significantly improved customer interactions with the site.
Sonny Merryman's new website now stands as a digital extension of their reputation for excellence, positioning them as leaders in the bus industry.
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